Marketing your P&L can actually see.
Structure Business Solutions runs growth marketing for established contractors and the professionals around them. We tie every dollar to booked work and report it against your P&L, so the next hire, truck, or location is a decision you can forecast.
Recognized by
You have hired a marketing company before.
So you know the report. Clicks up, impressions up, a wall of green arrows, and a calendar that stayed empty. You paid for motion and called it marketing. We have been on the other side of that invoice, and we lost real money learning the difference between numbers that look good and numbers that make payroll.
Structure Business Solutions runs paid advertising for contractors and the professionals around them, and we treat your budget like the capital it is. Every dollar has one job: come back with more than it cost. We track cost per booked estimate, payback period, and what a customer is worth over the years they stay. The only number that clears the bank is the one that turns into an invoice, so that is the number we manage to.
No long contracts. No vanity metrics. No spend that will not pay you back. We would rather keep you for ten years because the math works than squeeze one loud quarter out of you. Bring your real numbers, the slow months and the good ones, and we will tell you what your market is worth.
We run your marketing like money. Because it is.
Your ad budget is capital. Every dollar has a job: come back with more than it cost. We track cost per booked estimate, payback, and the lifetime value of a customer, then we spend it like it is our own.
Book a callHow we run the account
Three rules the account runs by, on a Tuesday when nobody is watching.
We buy booked jobs
Not clicks, not impressions. The only number that clears the bank is the one that turns into an invoice, so that is the number we chase.
We answer to your P&L
We want your cost per booked job to drop, even when that means we manage less spend. The math has to work for ten years, not one loud quarter.
We paid the tuition
We lost our own money learning which numbers matter and which ones just look good in a dashboard. You get the lesson without the bill.
What we actually do
Paid acquisition and the systems that catch what it produces. Here is where the money goes.
Search that catches intent
Google Search and Local Services Ads, plus Bing. You show up the moment someone types the problem unfolding in their house.
Pressure on the fence
Retargeting and display so the estimate you did not close last week keeps seeing your name. Direct mail for the neighborhood that just took the same storm you did.
Speed to the lead
Google Business Profile, call tracking, and follow-up wired to your CRM, so a lead does not die in the gap between the ad and the booked job. See all services.
How the work runs
No mystery. Here is what happens from the first number to the monthly report.
01. We run the math
Average ticket, close rate, lifetime value. We back into what you can pay for a booked job and still come out ahead.
02. We buy where the buyers are
We launch on the channels that fit your trade and your season, and skip the ones that will not pay you back.
03. We report what paid
Booked jobs, cost per job, and what each channel returned. If a line stops paying, we move the money before it bleeds.
We only do the built world.
We are not a general agency that dabbles in your industry. We do contractors, the trades, and the professionals around them, and we know your year has a shape.
Exterior & Structure
Mechanical & Interior
Restoration & Demo
The deal, in plain terms
No fine print. This is what you can hold us to.
100%
of your spend tracked to a booked job. If we cannot tie it to work in the field, we treat it as broken until proven otherwise.
0
vanity metrics on your report. Booked jobs, cost per job, and what paid. Nothing dressed up to look like progress.
No
long contracts. We earn the next month with the last one, and pull spend back when your season goes quiet.
Who this is for
We would rather lose the sale than take money for a problem advertising cannot fix.
This fits if
You have a team, a P&L, and a number to hit, and you cannot get a straight answer on what the marketing returns. You answer the phone and you do good work.
This does not fit if
You want a magic button and no involvement, or your front desk lets leads roll to voicemail. No campaign fixes that, and we will tell you before you spend a dollar.
Your market has a number. We will tell you what it is.
Bring your real numbers, the slow months and the good ones. We will show you what your market is worth and what it should cost to win it. No deck, no long contract, no spend that will not pay you back.
Bring your numbers