Three ways to work together.

SBS works in three engagement structures. We do not expect clients to arrive knowing which model fits. That is what the first call is for. You tell us your trade, your numbers, and what you need. We tell you which model makes sense and why.

The three models share the same standard of work, the same reporting, and the same expectation that everything SBS builds belongs to you. What changes is the scope, the duration, and the way compensation is structured. Getting that match right before the work starts matters. A retainer on a business that only needed a one-time buildout is waste. A project for a business that needs continuous lead generation is a short-term fix to a long-term problem.

How we match you to a model

On the first call, we ask three things. What do you need done, and does it have a natural end point? Do you need ongoing management of one or more channels? And can your business attribute results cleanly to marketing activity within a short window?

If you have a specific deliverable in mind with a clear finish line, the project model fits. We scope it, price it, and build it. The engagement closes when the work is done and you own what was made.

If you need a specialist running your channels continuously and reporting against your P&L, the retainer model fits. It is the most common structure and the one most established trade businesses settle into for the long term.

If your trade has a short, measurable sales cycle with clean attribution from ad to booked job, revenue share is worth discussing. It is not available to every business. Long sales cycles, multi-touch attribution, and project-based professional services typically do not qualify. We tell you that on the call before you spend anything.

Most businesses fit clearly into one of the three. The ones that are less certain usually start with a project, see how the work runs, and make a better-informed decision about ongoing management from there.

Project

A fixed-scope engagement with a defined deliverable and a one-time investment. Right for operators who have a specific problem to solve and want a clean start and finish. The scope and cost are agreed before any work begins.

Common project types include Google Ads account buildout and strategy, campaign structure and copy, audit and recommendations with a written action plan, continuity program design, content offer creation, and seasonal campaign setup.

Most project clients stay in contact after the work closes. Many move to a retainer when they see how the account performs and decide they want someone running it month to month. That next step is available if it makes sense and is not a condition of the first engagement.

Read more about the Project model

Retainer

An ongoing monthly engagement where SBS manages one or more services continuously. The most common model and the one most established trade businesses settle into for the long term. You get a specialist doing the work instead of watching a dashboard and hoping the numbers stay flat.

Retainer services span paid media including Google Search Ads, Google Local Services Ads, Bing, display and retargeting, and programmatic out-of-home. They also include Google Business Profile management, social media strategy, and lifecycle CRM work including customer retention automation, reactivation, and referral programs.

Read more about the Retainer model

Revenue Share

A performance-based model where the client covers hard costs and SBS is compensated based on results. The structure puts SBS on the same side of the table as the client. If the marketing does not produce, we do not get paid. That is the core of the model and the reason we screen for fit carefully before agreeing to it.

Best for trades with short, measurable sales cycles: remodelers, restoration, roofing and exterior, plumbing, HVAC, flooring, and service trades with a booked-job model. Longer-cycle professional services, commercial construction bidding, and engineering work typically do not qualify.

Read more about the Revenue Share model

What every engagement has in common

Regardless of model, every SBS engagement runs on the same standards. Reporting answers the question your finance side actually asks: what did the spend return in dollars against the number you need to hit this period. Not clicks, not impressions. Cost per booked job and return on ad spend by channel.

You get direct access to the team running the account. When something changes in your market or your capacity, you reach out and we adjust. That is not a premium tier. It is how every engagement runs.

You own everything we build. Accounts, copy, strategy documents, creative assets, tracking numbers, and data. If we ever part ways, you walk away with all of it. Nothing is held back, nothing is locked, and there is no exit invoice for access to work you already paid for.

How the first call runs

Every engagement starts the same way. You book a call. We ask about your trade, your market, your numbers, and what the marketing has looked like until now. We tell you which model fits your business, what to expect, and whether we can help. If the fit is not there, we will say so before you spend anything.

There is no long intake form, no pitch deck, and no setup fee required to have the conversation. Bring your real numbers if you have them. If you do not, we start with what you have and fill in the rest as we go. Most business owners know within the first twenty minutes whether they are talking to the right partner. We want you to leave that call with a clear answer either way.