We win when you win.

InvestmentHard costs only (media spend, tools) CompensationPerformance-based, tied to results AttributionMust be clean and measurable EligibilityQualifying short-cycle trades only Best forRemodelers, restoration, roofing, plumbing, HVAC How it works

You cover the hard costs. Media spend, platform fees, and tools. SBS compensation is tied directly to what the marketing produces. We do not charge a management fee in the traditional sense. The structure of what counts as a result is agreed in writing before work starts: leads, booked jobs, or revenue depending on what is cleanly attributable in your business and your reporting setup.

The structure is simple in principle. You pay for what the marketing spends. SBS earns based on what the marketing produces. If the campaign generates leads that do not turn into booked jobs, we look at why. If the marketing itself is not performing, SBS does not get paid for management. That alignment is the entire point of the model, and it is also why the model cannot be applied to every business regardless of how appealing it sounds as a concept.

What counts as a result

The definition of a result is agreed in writing before the engagement starts and is specific to your business. For most trades, it is a booked job. For businesses where tracking the connection between a lead and a booked job requires a reliable intake process, we establish that process during onboarding before paid media goes live.

The tracking setup is as important as the advertising itself. A homeowner calls, the call is tracked to the ad that drove it, the estimate is logged, the job is booked or it is not. That closed-loop process is the foundation the model runs on. If your intake currently depends on staff memory or a CRM that does not get used consistently, we build the tracking infrastructure first. Revenue share runs on clean numbers or it does not run at all.

The compensation structure varies by client and is worked out on the qualification call. What is consistent across every rev share engagement is that SBS does not get paid on clicks or leads that do not produce work. We get paid on results that show up in your business, tracked against the definition we agreed to at the start.

Why SBS offers this model

Because it works and because it puts both sides on the same side of the table. An agency paid a percentage of media spend has a structural reason to keep you spending more. The more you spend, the more they earn, regardless of what the spend actually returns. We want your cost per booked job to go down because that is what proves the work and builds a relationship worth keeping for years, not one quarter.

Revenue share makes that alignment explicit and contractual. We are not compensated for running your account. We are compensated for what the account produces. That changes how every dollar in the campaign is treated and how every decision about where to push and where to cut is made.

We also offer it because we have enough confidence in the results to take on the risk. That confidence is not universal, which is why the screening process is real. We would rather decline a deal than run a model we do not believe will work and have the client absorb the downside while we collect a management fee under a different structure.

Who qualifies

Rev share works when the sales cycle is short enough to attribute results to the marketing. The window between a lead and a booked job needs to be measurable in days or a few weeks, not months or quarters. If you cannot close the loop between an ad and a signed estimate within a reasonable window, the model falls apart for both sides.

Business types that typically qualify include residential remodelers, storm damage restoration and mitigation companies, roofing and exterior contractors, plumbing and HVAC service companies, flooring installers, window and door contractors, and other service trades with a booked-job model. What these businesses share is a short, traceable cycle from first contact to signed work.

Businesses with documented lead quality and close rate history make better rev share candidates than businesses entering paid media for the first time. The model works best when there is enough existing data to set realistic baselines and performance targets before the engagement starts. We are not flying blind on what the channel should produce.

Eligibility also depends on your intake process. If your front desk books consistently and your CRM reflects reality, the tracking foundation is already there. If booking rate is inconsistent or attribution is unclear before we touch anything, we address that first. A strong campaign feeding a broken intake does not produce clean results, and it does not support a fair compensation structure.

Who does not qualify

Businesses where the sales cycle is long or attribution is genuinely difficult. Multi-year engineering and architecture contracts, historic preservation project work, commercial construction bidding processes, land development consulting, and most B2B professional services with long decision cycles. If the gap between a qualified lead and a closed deal is measured in months, revenue share cannot be structured fairly for either side.

It also does not work for businesses where multiple marketing channels and many touchpoints over a long timeline make it genuinely unclear which interaction drove the final decision. That ambiguity does not create alignment. It creates disputes. When attribution is cloudy, a performance compensation model makes the relationship adversarial rather than cooperative.

If you tell us your trade and your typical sales cycle on the qualification call and the model is not a fit, we will say so directly and tell you why. If a retainer is the better structure for your business, we will recommend that instead and explain how it would work. You leave the call with a clear answer either way.

What a rev share engagement looks like in practice

The engagement starts with a qualification call, then an onboarding period that builds the tracking infrastructure, establishes the attribution model, and sets the baseline metrics both sides are agreeing to. Paid media does not go live until the tracking is confirmed working and the definition of a result is documented and agreed to by both parties.

Once the campaign is live, the work runs like a managed media engagement with one consistent difference: every decision is filtered through cost per booked job, not platform performance metrics. We do not optimize for clicks or conversion rates as ends in themselves. We optimize for the booked job and the contribution margin it represents at your average ticket.

Reporting covers the same numbers as a retainer: cost per lead, close rate on estimates, cost per booked job, and return on the hard costs you are paying each month. The performance compensation is calculated against the agreed result definition and reconciled on the schedule defined in the agreement.

How to find out if you qualify

Book a call. We will ask about your trade, your average ticket, your close rate on estimates, your typical sales cycle, and your current intake and attribution setup. Most businesses know within fifteen minutes whether revenue share is the right structure for them. We will give you a straight answer either way before you spend anything or sign anything.