One scope. One deliverable. Done right.

InvestmentFixed, one-time DurationDefined scope with clear end CommitmentNone after delivery OutputYou own everything built Best forSpecific marketing problem, or piloting SBS What a project engagement includes

A scoped deliverable, a defined timeline, a fixed investment, and no ongoing obligation. You know exactly what you are getting, what it costs, and when it is done. The work closes and you own the output. No retainer that stays on the books after the scope is finished. No monthly fee tied to services you no longer need once the asset is built.

The project engagement works because both sides know from the start what is being built and what it costs. Before any work begins, we scope the deliverable together on a call, agree on the timeline, and document the cost. Once the scope is set, the price does not move unless the scope does. Scope changes are discussed and agreed in writing before they affect anything.

What we build in a project

Project scope varies by client and situation. Common project types include Google Ads account buildout and full campaign strategy, campaign copy and creative direction, account audit with a written recommendations document and prioritized action plan, continuity program design for recurring service revenue, content offer creation including writing and lead capture setup, seasonal campaign structure and launch, and Google Business Profile setup and initial optimization.

The scope is defined by what you actually need, not a preset menu. If you come in with a specific problem, we scope around that problem. If you are not certain what the gap is, an audit with recommendations is usually the right starting point. It gives you a documented read on where the current marketing is and is not working, with a clear list of what to address first. You can act on that list yourself, hand it to another vendor, or bring it back to SBS for a follow-on project or a retainer.

Some clients arrive knowing exactly what they need built. Others know something is wrong but not where to start. Both are valid entry points and the scoping call clarifies which situation you are in and what the right deliverable looks like.

When project is the right fit

Project works best when the work has a natural end point. A campaign buildout has an end point. A strategy document has an end point. A continuity program design has an end point. These are assets. Once they exist, they exist. The ongoing management of those assets is a separate question and a separate decision, not a condition of the first engagement.

Project is also the right model when you are not yet ready to commit to ongoing management but you need something done. If you are evaluating whether to bring on a marketing partner at all, starting with a project is a lower-risk way to do it. You pay for a defined deliverable, see how the work runs and how the relationship operates, and make a decision about the next step based on actual experience rather than a proposal.

Clients who come through a project and move to a retainer are common. A roofing company comes in for a Google Ads buildout, runs the account themselves for a couple of months, realizes it needs continuous management to stay sharp, and comes back. That is not a failure of the first engagement. It is the model working as intended. The project solved the immediate problem. The retainer solves the next one.

How the engagement runs

The project starts with a scoping call. We go over what you need, what you already have, and any constraints on the timeline or deliverable. We document the scope and confirm the cost. Work begins when both sides have agreed on what is being built and what it costs.

Communication during the project is direct. You talk to the person doing the work, not a coordinator who relays messages. If something needs to change mid-scope, we address it before it becomes a problem rather than after the deliverable is already finished. When the work is complete, we walk through the output together and confirm the deliverable matches what was scoped before the engagement closes.

Timeline depends on scope and is set at the beginning. A focused campaign buildout runs differently than a full audit and strategy document. We give you a realistic timeline on the scoping call and do not underpromise to close the deal and then miss the date.

You own everything we build

Accounts, copy, strategy documents, creative assets, tracking setups. If SBS built something inside a platform you already control, access stays with you throughout. If SBS built something inside a platform we manage, we transfer it clean when the project closes. There is no exit process that holds work hostage or generates a final invoice for access to deliverables you already paid for.

This matters because some clients have been burned by the opposite arrangement. They paid for a campaign buildout, the agency held the account, and when the relationship ended the client had nothing to show for the investment. We do not operate that way. The asset is yours the moment it is built.

What happens after a project ends

The project closes and the engagement is done unless you decide otherwise. There is no auto-renewal, no obligation to continue, and no pressure to move to a retainer or a larger engagement. If the project solved the problem it was scoped to solve, that is a complete success regardless of what comes next.

A lot of project clients stay in contact. Some bring the next problem back as another project. Some move to a retainer when ongoing management makes more sense than handling it internally. Some take the strategy document and run it themselves. All of those paths are legitimate outcomes and none of them require a decision before the first project even starts.

If you come back, you come back with context. We already know your trade, your market, your numbers, and what we built together. That makes the next engagement faster and more targeted than starting from scratch with a new partner who needs six weeks to understand your business before doing any useful work.

How pricing works

Project pricing depends on scope and is discussed on the scoping call. We do not publish a rate list because scope varies significantly between clients and project types. An audit for a regional roofing company is a different deliverable from a full Google Ads buildout for a multi-location restoration operation. The cost reflects what is actually being built.

We quote a flat price for the agreed scope before any work starts. That number does not change unless the scope changes, and scope changes are agreed in writing before they affect the price. There are no hourly overages, no surprise line items at close, and no invoice for work that was not in the original scope.